For those of us sports fans who are fortunate enough to live in New England, the unprecedented comeback victory for the Patriots in Super Bowl LI has just worn off over the past weekend. Between the television appearances, the victory parade, the relentless obsessing on sports-talk radio, and of course the explosion of championship merchandise, the energy the victory produced sustained itself all week. Mercifully though, enough, as they say, is enough. Even the gloating over a fifth championship gets old after a while. Besides, the Celtics have won 10 of their last 11 games.
Still, it’s worth revisiting one memorable moment from last week for the lesson it teaches about winning and success. But first a little anecdote.
A couple of years ago a friend and I had been casually discussing our mutual awe of Patriots head coach Bill Belichick. This was at some point during the 2014 season, in which the Patriots finished with a 12-4 regular season record and then went on to win Super Bowl XLIX. Notably, in week 4 of that season, the Patriots were unexpectedly and uncharacteristically beaten badly in a Monday night game in Kansas City, losing 41-14 to the Chiefs. In the press conference following the game, as reporters continually pressed head coach Bill Belichick with questions about his team’s poor play, he repeatedly and frustratingly replied “We’re on to Cincinnati.” (the Patriots faced the Bengals in Cincinnati in week 5).
Now, Belichick has long had a reputation for being curt with the media in press conferences, particularly following a loss when his mood is sour. But still again, his demeanor during weekly Wednesday press conferences to discuss the upcoming weekend’s game is not much better. He remains famously tight lipped about strategy, never allowing an opponent even the slightest glimpse into his game plan. Instead his comments default back to age old fundamental football concepts like hard work and planning and focus and patience etc. etc. etc. For those who are true fans of this coach, these displays are enormously entertaining.
My friend and I began joking about these appearances and Belichick’s apparent contempt for this aspect of the process. His responses often seem generically designed for use week after week. For example, in any given order, he will a) express respect for the upcoming opponent and compliment their strengths b) stress the enormous amount of work ahead in preparing for the opponent c) stress the importance of avoiding distraction and maintaining focus d) reiterate that the only thing the matters for the organization is the goal of winning.
It is all quintessential Belichick. It’s boring, it’s predictable, it’s generic, and the media hates it. But if you’re a fan, it’s great. As my friend and I chuckled at the idea, we started to imagine a post Super Bowl victory press conference in which Belichick compliments his team’s victory, it’s performance, dedication, and effort, then immediately shifts his focus to the upcoming season, stressing the amount of hard work and preparation ahead, etc. I laughed so hard at this image that beer came out of my nose. We got a lot of mileage out of this, the running line became “Good win tonight, solid performance in all three phases, lot of work in front of us getting ready for next season.”
Then came last Monday morning’s press conference with Roger Goodell presenting the Lombardi Trophy and Belichick addressing the media, and it happened. Belichick actually went there:
I watched this press conference in real time and I almost gagged when this moment came. I thought to myself, “He just stole our f**king joke”. Sure enough, at 6:30 PM that evening I got a text from my friend. Our joke, as it turns out, wasn’t a joke at all, it was just Belichick being Belichick. We didn’t exaggerate enough for this joke to work. We needed to picture the guy on his deathbed, terminally ill, with loved ones at his side, reminding him of his full, wonderful life, with him replying “Great life for sure, but a lot of work ahead getting ready for the afterlife; sin atonement, soul preparation, prayer, those kinds of things.”
Still, I was a little taken by how accurately we were characterizing the coach when we were actually trying to satirize him. Even among his most hardcore fans, Belichick can be a source of amazement. Of course, sports media embraced this comment as further proof of why and how this coach sets himself aside from his peers. But I needed to ponder it a little more in depth.
Going back to the week 4 loss in the 2014 season, Belichick obviously belabored the mantra that his attention was on Cincinnati because he had absolutely no interest in, patience for, or intention of, discussing an inexcusable defeat with reporters, let alone address the assinine insinuations that his starting quarterback may be showing signs of his inevitable demise. Belichick is a serious guy; he does not indulge foolishness.
But even following a win, Belichick will only spend a limited time reflecting on the game just played. For example there might be a game that the Patriots won by a score of, say, 38-10 (and by that I mean it was likely 38-3 with three minutes left in the game). Belichick’s post game comments will follow the same formula; congratulate his team on it’s victory, compliment his opponent, downplay the margin of victory, point out where he sees the need for improvement leading up to next week’s opponent. His attention always lays ahead, how to improve, how to prepare for what is next.
For most people, this would seem an exhausting way to live one’s life. After all, it’s one thing to understand that during the season, the weeks are short with little time to waste. But seriously, the morning after winning it all, the focus is on next season? What is the point of winning if it can’t be celebrated, shared, and enjoyed? To some, to many in fact, this obsession with preparation and hard work may seem almost pathological. That could explain in part, why Belichick and the New England Patriots are the most loathed head coach and team in the NFL.
I see it a different way. In the same way that I am thankful for having been able to watch and witness Larry Bird during his time with the Celtics, I am equally aware and appreciative of the era of greatness in sports that is the Belichick era. It’s something special when all of the necessary factors for an organization to be successful come together. It’s even more more special when this can be sustained for multiple seasons. It’s something entirely different when an organization can sustain this level of success for approaching two decades.
This does not happen by accident, or circumstance. It happens because some unusual force drives these outcomes.
Belichick’s public persona during press conferences completely belies his true self. He is complex and interesting, respected and beloved. Someday, when his legacy is chronicled in sports media lore, all of this truth will spill out to the masses of football fans everywhere.
Bill Belichick was destined for nothing else than to be the greatest football coach ever. He is the son of a coach, the father of coaches, a student of the game, a dedicated lover of the game. He wants two things, to coach football and to win. He represents what we all wish that we could be, someone who does what they love for a career and who excels at it. What is not to love about that?
BP
P.S. Oh yeah, Tom Brady probably had something to do with it too.